Aveda, The Art and Science of Pure Flower and Plant Essences, was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet. Aveda manufactures professional plant-based hair care, skin care, makeup, Pure-Fume™ and lifestyle products. Headquartered in Blaine, Minnesota, Aveda is available in Aveda stores, called Aveda Experience Centers, and in nearly 7,000 professional hair salons and spas in 29 countries worldwide.

Aveda's numerous corporate and social responsibility associations include: CERES (Coalition for Environmentally Responsible Economies), ISO (International Organization for Standardization), Coop-America/Green Business Network, SVN (Social Venture Network), BSR (Business for Social Responsibility), Environmental Grant Makers, American Botanical Association, Organic Trade Association, National Recycling Coalition, and the U.S. Green Building Council. In addition, Aveda is the first beauty company in the world and only the second U.S. company in any industry to receive a Cradle to Cradle (C2C) sustainability endorsement, with seven Aveda products achieving Gold Level C2C certification. 


Aveda's Sustainable Sourcing

Aveda's commitment to earth and community care is a cornerstone of its corporate culture. This has been true since the company's founding in 1978 and has continued throughout its 30 year history. 

As part of Aveda's mission to give back to society and as an example of our longstanding commitment to social and environmental leadership and responsibility, Aveda creates sustainable partnerships with nonprofit organizations and indigenous cultures around the world who are focused on caring for the earth and protecting biodiversity. These collaborations support and protect the ecological, social, environmental and economic well-being of the communities where Aveda does business. This includes the geographic areas in which Aveda sources ingredients, as well as the communities where we market our products.